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That Jimmy Singh Toor (born October 5,1969) is a TV commercial/TV program Executive Producer/Director from Malaysia. He has achieved great and amazing success in the South East Asia advertising and Malaysia TV program industries. His best Achievement that he is really proud of is the Vietnam Helmet awareness campaign 2009, that gives an impact and social awareness of people lives. He has diverse exposure and professional experiences in producing as well directing TV commercial in South East Asia and he is the one of the man behind the revolutionary of TV commercial era in Malaysia, Indonesia and Vietnam.  He contributed in the setting up of international standards to these countries. Much of his work have won awards in South East Asia and he was also nominated for The International London Advertising Awards, a prestigious Advertising award and The Cannes Film Awards, also a prestige New York advertising award.

He is also one the main persons responsible for increasing the rating of Astro’s Ria TV channel.

Early life

The son of Daljit Toor, and Katar Sidhu, Jimmy was born in a small town in Raub, Pahang. He attended Mahmud High School, in Raub, Pahang. When he was 10 years old he started to get involved in sports mainly, hockey, football and cricket. He represented the Pahang State for hockey when he was 16 years old. The team became the Pahang’s favourite team after they won the state championship. 

After high school he and another 5 players from his team was offered to play for The Royal Malaysian Navy hockey team. Jimmy declined the offer because of his passion for movies. The art of filmmaking intrigued him since he was young. He loved to watch movies and from this, his interest grew into curiosity of how movies were made. So after high school he took the challenge to work as a one of the crew for one of the leading production houses in Kuala Lumpur that specialized in live shoots and television animation.

TVC Production

Lensa Films (1989 – 1994)

In 1989 he started his career as a member of the film crew for Lensa Films, which was regarded as one of the leading production houses in Kuala Lumpur, Malaysia.

He worked as a crew for 8 months and decided that he wanted to step up to a more serious position in the TVC making. He went to his boss, the company owner and boldly told him ‘if you don’t hire me as a producer you will lose a very good producer’. His attempt succeeded and he was given the opportunity to become a full time producer in the company. From that point onwards, he started being noticed by all the industry as a ‘hot-shot’ producer.

During his stint with Lensa Films he has produced award-winning TV commercials and this caused him to be further noticed by the Industry Owners.

AXIS Films, Jakarta, Indonesia (1994 – 1998)

In 1994 he was approached by Axis Films Malaysia to assist them in the setting up of Axis Films in Jakarta, Indonesia.

He took on the position of Executive Producer. In Axis Films, Jakarta he started to network with foreign advertising professional, such as directors, director of photography, art directors, stunt coordinators, just to name a few. Due to networking, brought a large influx of foreign production professionals to work with Axis Films Jakarta, which became a hit in within the advertising industry in Indonesia. This collaboration meant producing amazing TVCs that resulted in Axis Films Jakarta, winning ‘The Best Production House’ Award in Indonesia 4 years in a row.

Jimmy was committed to his motto of ‘I pick the best to make the best TVCs”

As such he not only worked with foreign production professional but he also got involve with International Post Production House and Audio Houses in order to take TV commercial making to its greatest heights. This motto brought his further success in his career.

Freelance, Kuala Lumpur, Malaysia (1999 – 2002)

In 1999 recession hit the Malaysian economy. Despite this set back Jimmy not only continued to produce a large number of TVCs for Malaysia but expanded his exposure to produce more international TVC in Dubai, Indonesia, Singapore and Thailand. Being a natural born fighter, he continued to produce great TVCs for his clients to name a few, UNZA, Telkomsel and Dubai Lingerie.

Having achieved all this, Jimmy started to get restless and decided to this expand his wings and decided to us his expertise in another medium of filmmaking, that being, TV programming.

Television Production

ASTRO Kuala Lumpur, Malaysia (2002 – 2004)

In 2002, he was approached by Astro Malaysia to take on this challenge of which he accepted.

He started his career in Program Production in ASTRO as an Executive Producer. Here, he took the opportunity to also direct some programs for ASTRO RIA for show like Muzik d’ Ria, Dari Studio 1, Concert Merdeka KLCC and Akademi Fantasia 1 & 2.

He revamped  “Muzik d’Ria, Dari Studio 1” from the lowest rating show to become one of the highest rating TV programs for the ASTRO Ria Channel.

The program was such a hit as gave the whole program a new look. He cheerful props and fan surprise visit but has hit the revolution of live telecast show for this program where fan could call the celebrity guess He also produced the show “Bersama Anita” (With Anita), a Malaysia music industry icon as well top diva in Asia. The show was based on Anita an entertainment TV talk show for her fans, mostly women. The topics of this talk show covered a lot of interesting women, family and general issues. Having a top Malaysian diva touching on everyday women issues the program being of a problem, solution, type program, became a hit. Jimmy involvement in this talk show gave him great experience to work with this extraordinary entertainer.

Another national hit TV program that he was involved with was Akademi Fantasia.

Akademi Fantasia was Malaysia’s first music related reality television show. The format for this show was similar to the program “American Idol” but it hit Malaysian television way before the airing of “American Idol”.

This program had a huge fan following, and once again, it became on of Astro’s highest rating show in Malaysia.  Jimmy produced 2 seasons for this show.

TVC Production Come Back

Passion Pictures Jakarta, Indonesia (2004 – 2006)

In 2004, Jimmy was offered the position of Executive Producer of Passion Pictures, Jakarta.  With this come back he had success once again when he has won The Indonesia’s Citra Pariwara Advertising Award and The Adoi Awards for the same Telkomsel TVC and more.

He continued to work with big account such as… Telkomsel, Unilever, Gudang Garam and just more just to name a few.

Sud Est Productions Ho Chi Minh, Vietnam (2006 – 2009)

With his reputation of being a revolutionary Executive Producer with the advertising industry, He has many offers from various production houses within Asia who wanted to tap into his expertise to revamp and help to production house owner to build their business.

Jimmy finally accepted the position of Executive Producer in Sud Est Productions in Vietnam.  Despite no knowledge of the advertising business in Vietnam he took the challenge.

His hard work and determination once again brought him success as he increased Sud Est Productions profit margin three fold within 8 months from date of his joining the company.

In Sud Est, where he started his Director career after became Assistant Director for few successful TV commercial. Ever since he has directed few amazing and beautiful commercial and successful won few local and International Awards. 

Following his motto and same business philosophy as when he was in Indonesia, He assisted in taking Vietnam advertising industry to new era.

In 2008 he has collaborate with AIP NGO foundation, Vietnam Helmet wearing Coalition (VHWC), and the Vietnamese government to create a public awareness Traffic Safety campaign titled “ Helmets – No Excuses”

The TV commercial produced for this campaign not only won IPA Effectiveness Award from London but the entire campaign contributed to the Vietnamese government making helmet wearing a mandatory law throughout the whole of Vietnam

http://www.ipaeffectivenessawards.co.uk/Home#2

During his 2 years stint with Sud Est Productions, Jimmy won awards for KFC and Public Campaign for Helmet Awareness TVC. 

Fatman Films Ho Chi Minh, Vietnam (2009 -20012)

Due to his success, Jimmy finally made the decision to open his own production house, which he called Fatman Films. Here Jimmy decided to run a production house that mirrored his personality, which was in line with business motto.  The only difference here was that he could do things independently.

In Fatman Films, Jimmy produced and directed several award winning commercials and even brought foreign work into Vietnam, creating a production support based industry for Vietnam.

Due to the large amount of work that was being done by Fatman Films, Jimmy knew that it was time for expansion as large projects meant large capital, Jimmy took in a local partner to join the business.  Fatman Films thrived for another year.

Sadly due to different business philosophy , Jimmy decided to leave Fatman Films in Vietnam and return to Malaysia.

Freelance Present J.

He decided to come back to Malaysia and work as freelancer as Producer and director.

Within a short time of returning to Malaysia, Jimmy produced commercials for Peugeot, 408, Air Asia’s 10 Awesome Years and several International brand TVCs.

Although Jimmy is still being offered jobs out from Malaysia expertise, he has decided to settle back in Malaysia as he feels that he want to contribute his expertise to his home country and hope to bring Commercial making back to the way it was in the 80’s when Commercial making was at it’s peak in Malaysia

Personal life

Jimmy Toor is married to Salynah Abdulllah Sani and is blessed with two daughters, Syarah Sufi and Jasmine Sufi Toor. He currently lives in Kuala Lumpur with his family.  It is his love for his family that has brought Jimmy back to Malaysia as he believe that his family is his strength and is comfortable with where he is at this point of his life.

Clients
Air Asia (Malaysia)
Coke (Asian)
Honda (Vietnam)
Digi (Malaysia)
Vietnam Mobile
Ponds (Hong Kong)
Prudential (Asian)
Downy (agency Manila)
La Vie (Vietnam &France)
OMO (Vietnam)
Neptune (Singapore)
KFC (Asian)
Peugeot (Asian Country , France)
Gudang Garam (Indonesia)
Orang Tua Group (Indonesia)
Telkomsel (Indonesia)
Phileas Fogg( London)
Proton (Malaysia)
Motorola (Singapore)
Samsung (Korea)
Sunsilk (Thailand - Vietnam)
Lipton
SYM
Unilever (Asian)
P& G (Asian)

Television

Muzik d’Ria

Dari Studio Satu

Akademi Fantasia 1 & 2

Concert Merdeka KLCC

Awards

4 A – Malaysia

London Advertising Awards

The Indonesia’s Citra Pariwara Advertising Award

Adoi Awards

Cannes Awards

Effectiveness Award from London

Golden Bell Vietnam Advertising Awards

Kancil Adverstising Award Malaysia

Need ads help..just ask him at jimmylime69@gmail.com.